High-Converting Lead Generation Website for Tech Agency
- ClientLeading Mobile App Developers Agency (Fictional)
- Duration6 Weeks
Executive Summary: The Quick Wins Dashboard
| KPI | Metric | Result |
| New Lead Growth | Monthly Form Submissions | +40% |
| Engagement | Bounce Rate Reduction | -15% |
| Technical Health | Mobile Load Time (FCP) | Reduced to 1.9s |
| Tech Stack | WordPress, Custom HTML/CSS/PHP, Vanilla JavaScript | Leveraged Custom Code |
The Challenge: Low Credibility, Low Conversion
Our client, a rapidly growing Mobile App Development Agency, needed a website that matched their premium service quality. Their existing site faced critical challenges:
Weak Conversion Rates: The generic template and unclear Call-to-Actions (CTAs) meant visitors were not progressing through the sales funnel, leading to a high drop-off rate.
Poor Performance: Slow loading speeds, particularly on mobile devices, were severely impacting User Experience (UX) and harming their potential SEO rankings, critical for a tech-focused business.
Lack of Authority: The site failed to establish the agency’s expertise and credibility, hindering its ability to secure high-value B2B contracts.
Our Custom Solution: Strategy Driven by Code
Our approach was to build a robust, custom-coded WordPress solution that prioritized performance, lead capture, and brand trust.
A. Conversion-Centric Design & UX
Strategic CTA Implementation: We employed custom CSS to ensure all primary CTAs were highly visible, contrasting, and strategically placed above the fold and at key points in the content flow.
Immediate Trust Building: Designed dedicated sections for displaying client logos and key success statistics to establish brand authority instantly.
B. Performance Optimization with Custom Code
Custom JavaScript Integration: Instead of relying on heavy page builder scripts, we developed lightweight, modular Vanilla JavaScript for all interactive elements (like custom forms and animations), drastically reducing script load time.
Optimized Rendering: Focused on writing clean, efficient HTML and CSS to ensure the fastest possible First Contentful Paint (FCP) on mobile devices.
Image Handling: Implemented full WebP optimization and native browser Lazy Loading across all visual assets to enhance speed.
The Tangible Results: Proof of ROI
The custom solution delivered a significant business impact, proving that investing in custom development directly translates to business growth.
| Metric | Before Our Work | After Our Work | Impact |
| Monthly Leads | 50 Submissions | 70 Submissions | +40% Increase |
| Bounce Rate | 38% | 23% | 15% Reduction |
| Mobile Speed Score | 62 | 89 | Major Performance Upgrade |
| Average Time on Page | 1:45 min | 2:30 min | +45 Seconds |
Client Endorsement: “Mizanur’s custom approach was exactly what we needed. We weren’t looking for a template; we needed a high-performance machine. The site now converts better, and the performance is flawless across all devices. The 40% lead growth speaks for itself.”
Ready to Scale Your Business?
Your website should be an investment that drives measurable revenue. If you are looking for a high-performance web solution that is built to convert, let’s connect.